Farm Bureau Insurance of Michigan recently introduced its new advertising campaign, which was created to help tell our story and share information about the quality insurance products we offer, while also highlighting our love for Michigan itself.
The campaign is called “Yep, We Cover Michigan” and was launched at Farm Bureau Insurance’s Multi-Line Marketing Convention in Grand Rapids earlier this year. It pays tribute to Michigan and demonstrates the company’s deep understanding of what it means to be a Michigander … or Michiganian.
The “Yep, We Cover Michigan” campaign can be seen and heard across the state in print, outdoor and television, as well as through social and digital channels. Created in collaboration with Lansing-based Edge Partnerships, the Yep campaign is the first pathway to Farm Bureau Insurance’s latest integrated marketing strategy.
It uses dynamic Michigan imagery and fun, folksy dialogue that focuses on our products, the experience of our agents, and their commitment to their local communities and the unique people of Michigan.
From up north to downriver, the brand new video spots, advertising and social media strategy encompasses an engaging experience for all. We’re excited and proud of the campaign, its energy and what it represents. It’s all part of our ongoing conversation with the people of Michigan and our mission to protect them from the risks of everyday life.
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